Monday, March 6, 2017

Use These 8 Marketing Tools to Grow Your Startup 🚀


Oh, startup growth. It seems so many of us are looking for an ever-elusive formula for growing our user base cheaper, better, and faster. In the end, there’s no substitute for putting in the time each day to build your community and customer base meaningfully and sustainably. But, there are products that make the process easier (thank goodness). Here are eight that we love—created to help you scale your startup more quickly (and on a limited budget). We’ll take one of each, please!

1. Upcall

Create outbound call campaigns in less than 5 minutes.


Making outbound calls are perhaps one of the most time-consuming marketing/sales efforts you could possibly engage in. With Upcall, now it doesn’t have to be (woot!). All you have to do is choose the list of people you want to reach, and add any custom scripts/questions. Then, select from thousands of “Upcallers,” who are matched to suit the exact needs of your call campaign using factors like: language, geography, expertise, and more.

You can collaborate with and coach your callers directly, as well as analyze the results of your campaign in real-time. This is a highly scalable solution if outbound calls are part of your growth plan; you can call 100 or 1,000,000 people in just a few hours on a pay-per-use plan.

Thursday, March 2, 2017

Guest Post: Seiko Watches - Leading the Way With Seiko Coutura Watches and Seiko Sportura Watches



Nothing says elegance and style more than a Seiko watch. For years Seiko Watches have been known for crafting some of the finest watches in different themes and styles. Seiko watches can be found dominating the headlines in print ads, television commercials and magazines. Although there are quite a few Seiko watch series to consider, the top two series for used Seiko watches are undeniably the Seiko Coutura watches and Seiko Sportura series watches. Within these collections lies the best Seiko Watches has to offer.

The Seiko Coutura watches collection starts with an elegant base design and then goes from there. Some top models in the Seiko Coutura series display the traits of a great used Seiko watch. The Seiko Men's Brown Dial Two-Tone Bracelet watch is a big seller featuring a stainless steel two-tone band, brown face and gold-tone accents and crown. Although visually a beautiful watch the SGEB76 also features sapphire crystal, which is most scratch-resistant for longevity, a date calendar and a water resistance of 100 meters. Another top watch from the Seiko Coutura series is the Seiko Men's Coutura Alarm Chronograph watch. The SNA694 is highlighted by a gold-tone band and casing, with a charcoal dial to give a wonderful look to this well-crafted timepiece. Three subdials are also featured on the display making this watch another best-seller.

Seiko Sportura series gets it's inspiration from the Honda Racing Formula One Team and this fact can be obviously seen in the design of these watches. The Seiko Sportura Chronograph Honda Racing Team Limited Edition watch has subdials on the display mirrored after race car gauges and a black and red rubber strap. A true sports watch, the SNA749 has a chronograph that can measure up to sixty minutes in increments of 1/5 seconds. But the best of the best is certainly the Seiko Sportura Kinetic Chronograph Limited Edition timepiece. This very special watch comes with a Certificate of Authenticity signed by the CEO of Honda and used Seiko and features the most precise of movements. Using Seiko's Kinetic technology the SLQ023 is powered by the movement of your wrist and never requires a battery. Only 750 of these watches have been crafted.

Tuesday, February 28, 2017

If I Was In Charge Of Marketing “Star Wars”


As a proven expert on marketing films that feature cute, highly merchandisable critters, I’m disappointed that no one from Disney asked me to do the same for Star Wars: The Force Awakens and its adorable droids.

Because for all the marketing surrounding the movie, I can still identify NUMEROUS opportunities for branding and promotion that have gone overlooked, probably to the detriment of box office revenues.


Now, I’ll give Disney’s marketing team credit for arranging a sparse handful of partnerships with Fiat Chrysler, General Mills, Campbell’s Soup, Kraft, Walmart, HP, Toys R Us, Duracell, Sphero, Lego, Unicef, Air Hogs, Monopoly, Coffee-Mate, Duck Tape, Cornhole sets, Covergirl, Subway, Verizon, Google, Target, EA Games, the NBA, Playstation 4, Ample Hills ice cream, ESPN, gummy vitamins, Kay Jewelers, a $28,500 Devon watch, Nerf, Furby, Pottery Barn Kids, American Tourister luggage, Waze navigation, and a number of books.

Wednesday, February 22, 2017

Selecting a Social Media Marketing Strategy Is Easy — Here’s How

I’ve been getting a lot of questions lately from people who are trying build their brands online via social media platforms.

By far, one of the most recurring questions is this:

“There are so many social media platforms out there, but which ones are the best for my particular business?”
If I were one of the thousand “guru’s” out there trying to take away your time and money, then I’d probably answer with something like, “There are a billion factors that go into this question, so I won’t be able to answer it adequately.”

Or maybe, “Well, I’d have to dig a little deeper into your business to truly see which social media platforms are the best for you.”

I’m here to tell you that that’s bullshit. 101% bullshit.