Tuesday, February 28, 2017

If I Was In Charge Of Marketing “Star Wars”


As a proven expert on marketing films that feature cute, highly merchandisable critters, I’m disappointed that no one from Disney asked me to do the same for Star Wars: The Force Awakens and its adorable droids.

Because for all the marketing surrounding the movie, I can still identify NUMEROUS opportunities for branding and promotion that have gone overlooked, probably to the detriment of box office revenues.


Now, I’ll give Disney’s marketing team credit for arranging a sparse handful of partnerships with Fiat Chrysler, General Mills, Campbell’s Soup, Kraft, Walmart, HP, Toys R Us, Duracell, Sphero, Lego, Unicef, Air Hogs, Monopoly, Coffee-Mate, Duck Tape, Cornhole sets, Covergirl, Subway, Verizon, Google, Target, EA Games, the NBA, Playstation 4, Ample Hills ice cream, ESPN, gummy vitamins, Kay Jewelers, a $28,500 Devon watch, Nerf, Furby, Pottery Barn Kids, American Tourister luggage, Waze navigation, and a number of books.

Wednesday, February 22, 2017

Selecting a Social Media Marketing Strategy Is Easy — Here’s How

I’ve been getting a lot of questions lately from people who are trying build their brands online via social media platforms.

By far, one of the most recurring questions is this:

“There are so many social media platforms out there, but which ones are the best for my particular business?”
If I were one of the thousand “guru’s” out there trying to take away your time and money, then I’d probably answer with something like, “There are a billion factors that go into this question, so I won’t be able to answer it adequately.”

Or maybe, “Well, I’d have to dig a little deeper into your business to truly see which social media platforms are the best for you.”

I’m here to tell you that that’s bullshit. 101% bullshit.